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Why did we stop the free plan?
Free users rarely became customers1. Leadership chose to focus on teams of 10 and more2, decided by Julie on Monday3.
Q3 report · “2% of free users upgrade”1
Leadership sync · transcript2
Pricing policy 20273
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SalesProductEveryone
Who handles the Acme account?Sales
JLJulie L. · since the September reorg3 sources
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Leadership chose to focus on teams of 10 and more2.
Leadership sync · transcriptMonday 10:00
“Free users almost never upgrade. From Q1 we drop the free plan and sell to teams of 10 and more.”
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Who decided, and when.
From the first idea to the rule today.
Free plan launched to grow fastJan · Tom K.
Only 2% of free users payQ3 report
Free plan droppedMonday · Julie L.
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